Strong, consistent program promotion takes your successes and announces them to the world. Promote your program well to reap the benefits of community acceptance, happy employers and participants, and ultimately improve the likelihood of your program’s long-term sustainability. This Resource Guide supplies tactics on how to promote your program – confirming target audiences and the messages, messengers, methods, and materials that will best reach them.
Part Three of this guide was created for Reentry Employment Opportunities (REO) grantees; however, its resources can be used by other grants.
Promote Your Program & Address Sustainability emphasizes crafting and implementing clearly defined messages and methods; and thinking about funding from day-one, investigating “tried and true” financial and in-kind funding sources in addition to those that grantees may not immediately consider.